01 – Welcome

Gigi Johnson and Storm Gloor will share the origins of the Amplify Music idea, which started from their canceled SXSW “Future of Music Cities” session.  They then will share how the program for April 23 and 24 was expanded and the 11 Core Themes planned for the following week. They will talk about the structure around-the-clock and around-the-world to date, and plans to follow.

05 – Practical Actions from King County, WA and San Francisco

Some cities have faced the challenges of public health risks and quarantine ahead of others. Leading voices from King County, WA and San Francisco will talk about challenges in their cities and what many of the rest of us can learn from their first actions and continuing solutions.

13 – Music Resilience in Malaysia

Dr. Santaella and the Malaysian singer-songwriter/multi-instrumentalist Azmyl Yundor will share what the pandemic has done to music and music ecosystems in Malaysia. 

19 – India: Practical Actions and Challenges

India faces unique challenges and an intertwined film environment. This panel will look at the current state of the Indian Music Industry, Bollywood Film Music, music marketing and finance, and how the pandemic has impacted instruments and software in India as well.

20 – How can India revise its creative economy policies & look into the past to shape the future

A country India doesn't have any formal structures from the government to invest or support creative, nightlife & music industries. These sectors bring a large amount of revenue to the economy but also have big eco-systems connected, which are not given the importance it deserves.

In the age of COVID19, its the essential time to create the right frameworks & policies to build for a stronger future. There is an untapped potential, but moreover, we need to look at solutions from our past that can help shape the future. The music, creative & nightlife economies have the opportunity to help revive the country at this time, but it requires the right process, the inclusion of all communities, creating a bridge between both the traditional & contemporary arts within music, arts & culture. If we don't do this now, we will have another lost opportunity and if the government doesn't focus on it, its on us to bring this to light - As Gandhi said " Be The Change You Want To See."

22 – Advocacy Approached from Europe

The core activities of venues and clubs all over Europe is organizing live concerts and programming music. Some venues and clubs also manages social and educational activities, support cultural projects, and provide rehearsal spaces. Others might run a restaurant or host non cultural activities. Some receive public funding, others don’t. All these cultural and economic specificities feed the diversity of European live music scenes. To protect this diversity in this particular situation and in general, diversity in support measures is necessary. This panel will look from a data perspective on the different experiences for music venues and clubs in Europe.

24 – Part I: Nightlife: Practical Actions and Challenges

The last six weeks have been a whirlwind. Nightlife leaders, nighttime commissions and “night mayors” have responded quickly to the COVID-19 crisis through network- and platform-building, advocacy, and sharing open-source ideas from one city to another. VibeLab offers a two-part conversation with nightlife leaders from cities worldwide:

Part I will highlight models that have been developed in one city and adopted in another (including livestreaming, surveys, and network-building). Part II will dig deeper into strategies for advocating for nightlife with local government. We’ll highlight current successes as well as challenges. All tools will be available open-source on nighttime.org, to make it easy to adapt these ideas to your own scene.
How have nightlife cities used network-building, surveys, livestreaming, and more to respond to crisis in the past 6 weeks—and how have cities learned from each other’s work? Successes, challenges, recommendations?

25 – Part II: Nightlife: Working with Government on Response

The last six weeks have been a whirlwind. Nightlife leaders, nighttime commissions and “night mayors” have responded quickly to the COVID-19 crisis through network- and platform-building, advocacy, and sharing open-source ideas from one city to another. VibeLab offers a two-part conversation with nightlife leaders from cities worldwide: Part I will highlight models that have been developed in one city and adopted in another (including livestreaming, surveys, and network-building). Part II will dig deeper into strategies for advocating for nightlife with local government. We’ll highlight current successes as well as challenges. All tools will be available open-source on nighttime.org, to make it easy to adapt these ideas to your own scene. How do nightlife advocates fight for support for their scene with local government—especially when overcoming negative perceptions of night economies, or limited policy- or decision-making power?

28 – How the COVID-19 Crisis May Change the Format of Music Itself

Looking at music's history, it has always been outside forces that dramatically changed the way we experience music and how music is made. Through anecdotes, this talk explores how electric light, iron casting, mass consumerism, and the internet all played a role in changing the format of music, and how the current crisis may change music itself once again, and the music business with it, through social distancing, localism, and virtual experiences.

29 – COVID-19, and then what?

Numerous small organisations are the motor and guarantor of the diversity of the European live music sector – a delicate balance based on fragile economic grounds for most organisations. What can we do now to sustain the diversity of Europe’s live music scene and avoid that the most fragile actors are forced to abandon? How can the sector as a whole support the diversity and prevent survival of the fittest mechanisms?

32.1- What This Crisis Taught Us About the Current Music Industry Infrastructure and How to Plan for the Future

As the music industry tackles the current challenges and tries to minimize the negative impacts brought by the Covid-19 pandemic, we turn our gaze both to the past and future to discuss what didn’t work in the way live music, nightlife and artist support were structured, and how infrastructures should be rebuilt in order to create a safer, more resilient and inclusive industry for all.

34 – How Data is Collectable/Collected Toward Local Action and Recovery

Organizations locally and globally have been surveying their communities and building a growing body of COVID19-economic-impact data. How can these datasets be compiled into something that can benefit the nightlife and music advocates for scenes and cities around the world? How can the data be woven into effective storytelling? What opportunities may exist in combining or comparing multiple datasets from different cities and/or surveys?

35.1 – Livestreaming and Connected Experiences

Music Tectonics has been connecting music innovators through its conference and now online events. They are bringing three innovators to the conversations who have been creating virtual experiences as artists and as platforms to help us have other places and spaces to connect with fans and share and experience music.

35.2 – Future of Career Pathways

With the shutdown of much of the industry, what is the effect on short-term opportunities like internships for those aspiring for careers in the music business? What does the landscape for hiring look like in the short and long terms now? What will various segments of the industry look like in terms of the number of jobs and the pathways to obtaining them?

36 – Important Takeaways from Katrina: The Challenges of New Orleans are the World’s Challenges

Resilience can stem from disruption and disaster. New Orleans suffered that in abundance after Hurricane Katrina. How did the recovery from Katrina prepare (or not prepare) New Orleans for the changes after and now for the COVID-19 pandemic? How did these past challenges impact the New Orleans music industry? What lessons did the local music community learn? How will the current challenges affect New Orleans after the pandemic?

37 – Archiving Music History and Culture

Whose culture will be retained?  Whose conversations and protests will be seen?  For our artists who are passing, who will be celebrate?  Which venues will be missed and who will be funded to return? The question of memory, culture, and tragedy will be a drama and comedy played out in our public spaces and communities.  We will be discussing the missing, the forgotten, and the remembered in structure and story.

39 – Sociable Cities: Building Alliances to Restore a Safe and Vibrant Social Economy

Music is the heartbeat of sociability. While great online performances are available today, virtual socializing will never be a substitute for the physical social connections made in venues providing the space for creative multi-dimensional performances. Two of the sectors most affected by this crisis, the hospitality and entertainment industries need to think proactively in order to be the next frontline to recovery. How can governments, community organizations, the private sector and nightlife and hospitality workers join forces to prepare cities for this new era of sociability? This panel will discuss the role that alliances will play in the recovery of safe, vibrant night scenes

41.1 – Future of Live Venues and Events

How will the long-term repercussions of this pandemic and its negotiated social norms affect the layout, social meaning, and economics of concerts, festivals, and venues? These three leaders in the Colorado and Idaho live music communities will discuss challenges, frictions, and realities of the next lives of live performance

42.2 – Future of Higher Education in Music

Future of Higher Education in Music (Session 42.2)Future of Higher Education in Music   As a result of COVID-19, higher education institutions were forced to quickly shift to online platforms, a massive disruption by itself. Universities which offered music business programs have ahead of them not only the task of re-adjusting from that shift and […]

42.1 – Festivals as Classrooms for Resilience: The Art of Mass Gatherings

For an exploration into workable ideas, please join Matthew Ché Kowal of Majestic Collaborations for a quick and deep dive into this newly funded national project that creates a classroom within a festival that considers Safety, Resiliency and Equity best practices. 

43 – Roles of the Individual in Society – Inequalities, Anonymity and Rights

As we prepare for this event, protesters in different cities and countries are standing for their rights to leave their homes.  What other rights are being challenged with tracking, reduction in anonymity, and freedom of speech?  How does this impact future music-making and music-community?  How will this affect how we organize and create?