Future of Higher Education in Music (Session 42.2)Future of Higher Education in Music As a result of COVID-19, higher education institutions were forced to quickly shift to online platforms, a massive disruption by itself. Universities which offered music business programs have ahead of them not only the task of re-adjusting from that shift and […]
Cherie Hu will talk about how the pandemic could be a turning point for normalizing digitally scarce goods and experiences. She'll discuss disruptive effects (both positive and negative, short- and long-term) of this sudden paradigm shift on how the music industry is structured and what fans expect from artists. I can also discuss one or two case studies of artists and entertainers who built sustainable businesses off of a notion of digital scarcity (pre-pandemic), and what we could learn from them.
Music Tectonics has been connecting music innovators through its conference and now online events. They are bringing three innovators to the conversations who have been creating virtual experiences as artists and as platforms to help us have other places and spaces to connect with fans and share and experience music.