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01 – Welcome

Gigi Johnson and Storm Gloor will share the origins of the Amplify Music idea, which started from their canceled SXSW “Future of Music Cities” session.  They then will share how the program for April 23 and 24 was expanded and the 11 Core Themes planned for the following week. They will talk about the structure around-the-clock and around-the-world to date, and plans to follow.

02 – What is Resilience?

We begin the conference with one of our core conversations: What is Resilience?

We are speaking of communities and music, and are walking right into proof and challenges of what is Resilience in our local music communities. Matthew Kowal, who has been building coalitions recently around the Mellon Foundation funded Art of Mass Gatherings work, begins our conversations of what Resilience is in an age of structural and demographic change, climate change, and structural emergencies that can suddenly descend upon our local communities.

03 – Challenges to Date

What have been the practical challenges to date? Three members of the leadership team of the US Music Policy Forum will help get the conversation started with some of the practical challenges to date in the cities that they are working closely with.

05 – Practical Actions from King County, WA and San Francisco

Some cities have faced the challenges of public health risks and quarantine ahead of others. Leading voices from King County, WA and San Francisco will talk about challenges in their cities and what many of the rest of us can learn from their first actions and continuing solutions.

08 – How have Local Radio and Media Stepped Up?

Radio has taken on a triple burden at this time. It is reporting on local challenges, being part of the music community, and needing to keep its own ships afloat in a financially strapped time.

12 – Music Resilience in Japan

Japanese business leader and innovator will share how Japan's industry has been affected and what's ahead.

13 – Music Resilience in Malaysia

Dr. Santaella and the Malaysian singer-songwriter/multi-instrumentalist Azmyl Yundor will share what the pandemic has done to music and music ecosystems in Malaysia. 

14 – Australia and Role of Governments and Cities

By now Governments and cities around the world recognise the essential role they play in supporting the economy during Covid-19 and kickstarting it once restrictions are lifted. It is essential that music and the creative industries are around the table when recovery plans are being drawn up. In order to rebuild and in some cases reimagine their economies, Governments and cities need to recognise the value of music and the creative industries and relax and adopt cultures that say yes and enable creative activity and enterprise. By drawing advanced manufacturing, music and vibrant cities agendas and integrated design thinking, Governments and industry in Australia have have been working together to leverage music and the creative industries for social and economic gain.

19 – India: Practical Actions and Challenges

India faces unique challenges and an intertwined film environment. This panel will look at the current state of the Indian Music Industry, Bollywood Film Music, music marketing and finance, and how the pandemic has impacted instruments and software in India as well.

20 – How can India revise its creative economy policies & look into the past to shape the future

A country India doesn't have any formal structures from the government to invest or support creative, nightlife & music industries. These sectors bring a large amount of revenue to the economy but also have big eco-systems connected, which are not given the importance it deserves.

In the age of COVID19, its the essential time to create the right frameworks & policies to build for a stronger future. There is an untapped potential, but moreover, we need to look at solutions from our past that can help shape the future. The music, creative & nightlife economies have the opportunity to help revive the country at this time, but it requires the right process, the inclusion of all communities, creating a bridge between both the traditional & contemporary arts within music, arts & culture. If we don't do this now, we will have another lost opportunity and if the government doesn't focus on it, its on us to bring this to light - As Gandhi said " Be The Change You Want To See."

22 – Advocacy Approached from Europe

The core activities of venues and clubs all over Europe is organizing live concerts and programming music. Some venues and clubs also manages social and educational activities, support cultural projects, and provide rehearsal spaces. Others might run a restaurant or host non cultural activities. Some receive public funding, others don’t. All these cultural and economic specificities feed the diversity of European live music scenes. To protect this diversity in this particular situation and in general, diversity in support measures is necessary. This panel will look from a data perspective on the different experiences for music venues and clubs in Europe.

23 – Transformation of Music Cities

Social distancing and stay-at-home orders have temporarily reconstructed where and how consumers enjoy music. When the bans and restrictions are lifted, how will our musical lives fit into spaces and places that have been altered by massive behavioural and regulatory shifts? What might be the challenges for cities in recovering from lockdowns, adapting to new relationships with national governments, truncated economies and new patterns of travel and communication.

24 – Part I: Nightlife: Practical Actions and Challenges

The last six weeks have been a whirlwind. Nightlife leaders, nighttime commissions and “night mayors” have responded quickly to the COVID-19 crisis through network- and platform-building, advocacy, and sharing open-source ideas from one city to another. VibeLab offers a two-part conversation with nightlife leaders from cities worldwide:

Part I will highlight models that have been developed in one city and adopted in another (including livestreaming, surveys, and network-building). Part II will dig deeper into strategies for advocating for nightlife with local government. We’ll highlight current successes as well as challenges. All tools will be available open-source on, to make it easy to adapt these ideas to your own scene.
How have nightlife cities used network-building, surveys, livestreaming, and more to respond to crisis in the past 6 weeks—and how have cities learned from each other’s work? Successes, challenges, recommendations?

25 – Part II: Nightlife: Working with Government on Response

The last six weeks have been a whirlwind. Nightlife leaders, nighttime commissions and “night mayors” have responded quickly to the COVID-19 crisis through network- and platform-building, advocacy, and sharing open-source ideas from one city to another. VibeLab offers a two-part conversation with nightlife leaders from cities worldwide: Part I will highlight models that have been developed in one city and adopted in another (including livestreaming, surveys, and network-building). Part II will dig deeper into strategies for advocating for nightlife with local government. We’ll highlight current successes as well as challenges. All tools will be available open-source on, to make it easy to adapt these ideas to your own scene. How do nightlife advocates fight for support for their scene with local government—especially when overcoming negative perceptions of night economies, or limited policy- or decision-making power?

28 – How the COVID-19 Crisis May Change the Format of Music Itself

Looking at music's history, it has always been outside forces that dramatically changed the way we experience music and how music is made. Through anecdotes, this talk explores how electric light, iron casting, mass consumerism, and the internet all played a role in changing the format of music, and how the current crisis may change music itself once again, and the music business with it, through social distancing, localism, and virtual experiences.

29 – COVID-19, and then what?

Numerous small organisations are the motor and guarantor of the diversity of the European live music sector – a delicate balance based on fragile economic grounds for most organisations. What can we do now to sustain the diversity of Europe’s live music scene and avoid that the most fragile actors are forced to abandon? How can the sector as a whole support the diversity and prevent survival of the fittest mechanisms?

32.1- What This Crisis Taught Us About the Current Music Industry Infrastructure and How to Plan for the Future

As the music industry tackles the current challenges and tries to minimize the negative impacts brought by the Covid-19 pandemic, we turn our gaze both to the past and future to discuss what didn’t work in the way live music, nightlife and artist support were structured, and how infrastructures should be rebuilt in order to create a safer, more resilient and inclusive industry for all.

34 – How Data is Collectable/Collected Toward Local Action and Recovery

Organizations locally and globally have been surveying their communities and building a growing body of COVID19-economic-impact data. How can these datasets be compiled into something that can benefit the nightlife and music advocates for scenes and cities around the world? How can the data be woven into effective storytelling? What opportunities may exist in combining or comparing multiple datasets from different cities and/or surveys?

35.1 – Livestreaming and Connected Experiences

Music Tectonics has been connecting music innovators through its conference and now online events. They are bringing three innovators to the conversations who have been creating virtual experiences as artists and as platforms to help us have other places and spaces to connect with fans and share and experience music.

35.2 – Future of Career Pathways

With the shutdown of much of the industry, what is the effect on short-term opportunities like internships for those aspiring for careers in the music business? What does the landscape for hiring look like in the short and long terms now? What will various segments of the industry look like in terms of the number of jobs and the pathways to obtaining them?

36 – Important Takeaways from Katrina: The Challenges of New Orleans are the World’s Challenges

Resilience can stem from disruption and disaster. New Orleans suffered that in abundance after Hurricane Katrina. How did the recovery from Katrina prepare (or not prepare) New Orleans for the changes after and now for the COVID-19 pandemic? How did these past challenges impact the New Orleans music industry? What lessons did the local music community learn? How will the current challenges affect New Orleans after the pandemic?

37 – Archiving Music History and Culture

Whose culture will be retained?  Whose conversations and protests will be seen?  For our artists who are passing, who will be celebrate?  Which venues will be missed and who will be funded to return? The question of memory, culture, and tragedy will be a drama and comedy played out in our public spaces and communities.  We will be discussing the missing, the forgotten, and the remembered in structure and story.

38 – Futures 15: Normalizing Digital Scarcity with Cherie Hu

Cherie Hu will talk about how the pandemic could be a turning point for normalizing digitally scarce goods and experiences. She'll discuss disruptive effects (both positive and negative, short- and long-term) of this sudden paradigm shift on how the music industry is structured and what fans expect from artists. I can also discuss one or two case studies of artists and entertainers who built sustainable businesses off of a notion of digital scarcity (pre-pandemic), and what we could learn from them.

39 – Sociable Cities: Building Alliances to Restore a Safe and Vibrant Social Economy

Music is the heartbeat of sociability. While great online performances are available today, virtual socializing will never be a substitute for the physical social connections made in venues providing the space for creative multi-dimensional performances. Two of the sectors most affected by this crisis, the hospitality and entertainment industries need to think proactively in order to be the next frontline to recovery. How can governments, community organizations, the private sector and nightlife and hospitality workers join forces to prepare cities for this new era of sociability? This panel will discuss the role that alliances will play in the recovery of safe, vibrant night scenes

41.1 – Future of Live Venues and Events

How will the long-term repercussions of this pandemic and its negotiated social norms affect the layout, social meaning, and economics of concerts, festivals, and venues? These three leaders in the Colorado and Idaho live music communities will discuss challenges, frictions, and realities of the next lives of live performance

41.2 – Music Retail: Now and in the Future

The forced closure of record stores, particularly those that are independently operated, has been devastating to business owners who were already challenged to compete within a rapidly changing industry. Moreover, the timing couldn’t have been worse. Stores missed (for now) the opportunity to benefit from Record Store Day, an annual event that generates huge sales and foot traffic vital to the continued operations of participating stores. What other effects has the pandemic had on these retailers? How have they managed in the meantime? What will reopening look like, and what is the future for these stores that are in many cases landmarks in their communities?

42.2 – Future of Higher Education in Music

Future of Higher Education in Music (Session 42.2)Future of Higher Education in Music   As a result of COVID-19, higher education institutions were forced to quickly shift to online platforms, a massive disruption by itself. Universities which offered music business programs have ahead of them not only the task of re-adjusting from that shift and […]

43 – Roles of the Individual in Society – Inequalities, Anonymity and Rights

As we prepare for this event, protesters in different cities and countries are standing for their rights to leave their homes.  What other rights are being challenged with tracking, reduction in anonymity, and freedom of speech?  How does this impact future music-making and music-community?  How will this affect how we organize and create? 

44 – Where the Next Year May Take Us

We have talked about many topics so far . . . how do they thread together in possible futures that we can be working toward? What should we be steering around and how can we be learning from where we have been so far. Jim Griffin from One House will share some thoughts on the journeys ahead.