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38 – Futures 15: Normalizing Digital Scarcity with Cherie Hu
April 24 @ 9:45 am - 10:30 am PDT
Normalizing Digital Scarcity (Session 38)
Founder/Owner, Water & Music; Music & Tech Columnist, Billboard, Forbes, Music Business Worldwide, New York, NY, USA
Normalizing Digital Scarcity
Cherie Hu will talk about how the pandemic could be a turning point for normalizing digitally scarce goods and experiences. She’ll discuss disruptive effects (both positive and negative, short- and long-term) of this sudden paradigm shift on how the music industry is structured and what fans expect from artists. I can also discuss one or two case studies of artists and entertainers who built sustainable businesses off of a notion of digital scarcity (pre-pandemic), and what we could learn from them.