Cherie Hu will talk about how the pandemic could be a turning point for normalizing digitally scarce goods and experiences. She'll discuss disruptive effects (both positive and negative, short- and long-term) of this sudden paradigm shift on how the music industry is structured and what fans expect from artists. I can also discuss one or two case studies of artists and entertainers who built sustainable businesses off of a notion of digital scarcity (pre-pandemic), and what we could learn from them.