AM21 | Session 01: Welcome
Welcome to Day 1 of Amplify Music 2021 on Local Music Communities. Today's theme is "Expanding Music in 2021”; how are we amplifying and expanding music?
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Amplify Music Virtual Conference 2021
AM21 | Session 02: 2021 – Continuing What Worked in Music into 2021 – Sponsored by Tully
This panel will explore what grew in this challenging time in areas ranging from how we shifted into virtual co-creation to the surges in music streaming.
AM21 | Session 03: Explosion of Streaming TV and Music Virtual Production
Streaming, TV, and online gaming saw growth during the time of COVID-19. How did film, TV, and games change the circumstances for recorded music?
AM21 | Session 04: The Where and Who of Live Music in 2021
What dramatic changes in venue landscapes might we expect in 2021? Some changes may be as core as permanent changes to food & beverage, ticketing, and hygiene theater as a pre-show to events.
AM21 | Session 05: The Virtual Where: Livestreaming, Gaming, and New Experiences in 2021 – Sponsored by Bandzoogle
This session will dive into how music technology has evolved through livestreaming, gaming, supporting fundraising efforts, new creation/collaboration tools.
AM21 | Session 06: Community and Creative Identity in a Post-WFH Era – Radio as Connective Tissue in a Hybrid World
Radio can be a lifeline for information and entertainment. How did radio change in 2020 and how will the pandemic-spurred media leave radio moving forward?
AM21 | Session 07: Government Action/Inaction Across the Globe
Guests will share stories of working with government entities and how those relationships changed this past year and where we need continued transformation.
AM21 | Session 08A: Cities and Regions Working Together for 2021 – Sponsored by CACHE
Panel will share what is happening as cities work together and super-communities and emergent organizations look at growth of whole regions for local music.
AM21 | Session 08B: Be Present Everywhere 2021: Where Organizations and Leaders are Taking the Year Ahead – Sponsored by LyricFind
This session will bring together voices from around the world working with music festivals and music communities and will share snapshots of future plans.
AM21 | Session 09: Rebuilding Arts Organizations in 2021
Many arts organizations were cobbled or crippled this year. How can we help these organizations rebuild in a changing environment? What has been successful?
AM21 | Session 10: Music Education: The Intertwining of Educational Disruption and Music Disruption
Life went remote, transformed how educators taught music. Organizations pivoted, performers became educators. Will this transform expectations and connections?
AM21 | Session 11: Music Relocation – Transformations of City Centers and Suburbs
What is the impact on the locations of our music venues and city festivals? Guests will discuss the past year's transformations of city centers and suburbs.
AM21 | Session 12: Whose Music Industries in 2021?
Join us in discussion about whose music businesses and communities we are building into 2021 and beyond.
AM21 | Session 13: Streaming – Composing and Creating Into the Social Vacuum – Sponsored by LyricFind
This was a year of virtual creation and community. Explore the challenge of creating in hybrid/virtual environments with a gathering of creators and composers.
AM21 | Session 14: Financial Bets 2021 – Investing and Trading in Music
What will be the drives for funding and acquisitions in the future, and can it be used to fund live music and local music growth? Where will the money come from in the future to create new music?
AM21 | Session 15: How Artists Make Money in 2021/2022 – Sponsored by Bandzoogle
How are artists making money in 2021? How do they piece together digital streams, virtual events, creating for synch, building/rebuilding relationships, and planning future directions?
AM21 | Session 16: Youth/Fans – Where They See 2021 Ahead
A panel of Gen-Zers shares their desires, fears, and what they are thinking about music and the music business.
AM21 | Session 17: Mental Health of Music Industry
Mental health is a challenge for many in this field. We'll talk about support systems and challenges for music creators in local communities around the globe.
AM21 | Session 18: Music in Civic and Emotional Recovery
What will the role of music continue to be in our civic and emotional recovery from the pandemic and beyond? How will music be part of the healing future?
AM21 | Session 19: Broken Puzzle Pieces – Ways to Rebuild Community
Our panelists will share potential strategies to begin to rebuild sociability, local nighttime economies, and music sectors within our communities.
AM21 | Session 21: FuturesCasting – Where Do We Want to Go?
What are our intentions of where we would like to take our local music communities -- and how do we get there?
AM21 | Session 22: Rethinking Experiences – Futures of Live Events – Sponsored by CACHE
As we deal with uncertainty moving forward, what will the futures of live events be in the longer run, 2022 and beyond?
AM21 | Session 23: Rethinking Space – Changing Roles of Real Estate and Single Purpose Spaces
Real estate may never be the same -- how will its challenges this past year shift our assumptions of what we expect in our creative cities and spaces?
AM21 | Session 24: Rethinking Social Safety Nets and Shared Support
This session will look deeper into what makes local music so vital to a community's support system.
AM21 | Session 25: Rethinking Music Jobs
Where will music jobs be? And will jobs of the future look the same or do we have retraining ahead for the new-er music industries in cities across the world?
AM21 | Session 26: Rethinking Music Tourism
In the past year, both live music and tourism took a hit, so cities that held both were doubly damaged. How will music tourism change in a post-pandemic world?
AM21 | Session 27: Rethinking Nightlife
Music is part of nightlife, but the nightlife industries are a lot more than music. What practical actions and strategies are needed and planned for recovery?
AM21 | Session 28: Rethinking Organizing – New Ways of Organizing Between and Within Music Industries
We've seen new virtual festivals and gatherings. We've seen new virtual global organizations. What will we see in 2021 and beyond?
AM21 | Session 29: Rethinking Music: Changing Roles in Media and Civil Society
Have we changed the role of music in media and civil society? What social roles and awareness do we need and want to change in music's futures?
AM21 | Session 30: Wrapping Up
This is a series of roundtables where the topics stay and the attendees move from table to table on topics of where we can Co-Imagine Music in 2025.